Debra Phairas

Debra Phairas is President of Practice & Liability Consultants, LLC – a nationally recognized firm specializing in practice management and malpractice prevention. Her background includes medical clinic administration and loss prevention management for NORCAL MUTUAL, a physician malpractice insurance carrier in Northern California. Her BS is from Michigan State University and her graduate work at Golden Gate University San Francisco MBA Health Services Administration program.

Her consulting experience includes over 1,700 practices of all sizes and specialties. Typical engagements include: practice start-ups, practice assessments, mergers, financial analysis, revenue enhancement, overhead reduction, personnel management, practice valuations, partnership issues and recruitment support for hospitals and physician groups. She has presented seminars and lectures nationwide for state and local medical/dental associations, management organizations and specialty societies. Debra is also certified in CA, AZ and WA as an Expert Witness.

Prerna Marwah

Prerna is an experienced Administrator and brings to the table a wealth of knowledge in contract management and negotiation, practice management, financial management, and healthcare operations. She has an intense understanding of the managed care systems including Medicare, Managed Care Organizations, IPAs and PHOs and its dealings with primary care physicians and specialists. Prerna received her Masters in Business Administration in 2001 and has been in the healthcare field for over 10 years.

Naomi Cassin

Naomi Cassin was the Client Services Manager for Practice & Liability Consultants for over 5 years. Naomi has over 15 years’ experience in private practice office administration and has worked with both single and multi-specialty groups from Primary Care to OB/GYN and Infertility to Cosmetic Dentistry. Naomi brings with her a keen knowledge of the inner-workings of medical office management. She began her career in healthcare as a file clerk for an OB/GYN office in high school and quickly transitioned into their receptionist and billing supervisor. From there she became an executive assistant for the CEO of a multi-specialty medical group with over 80 physicians and 20 locations and transitioned into practice management. Naomi’s main expertise is in billing, insurance credentialing/contracting and staff recruiting. She is a graduate of San Francisco State University where she completed her MBA.

Brandon & Akasha Ernst of Brand On Fire, LLC

Brandon & Akasha Ernst are internet marketing consultants and web developers who have created branding portfolios and websites for over 7 years. Their company, Brand On Fire, LLC uses the latest web technologies to implement advanced marketing solutions for SME’s around the globe. By taking time to deeply understand each client’s unique internet marketing needs, Brandon & Akasha are able to customize solutions for a wide range of industries to help connect businesses with clients in the online marketplace. Their unique capabilities and experience position their services perfectly to develop high quality web platforms for doctors and other professionals in the medical field.

Gary Ware

Gary Ware had served as Vice President of Primary Eyecare Network, overseeing the day-to-day operations of the company. His responsibilities at PEN also included all practice consulting services, appraisals, the Financial Improvement Techniques program, the annual Vital Statistics Survey and Analysis, and the Patient Satisfaction Survey service.
Prior to joining PEN, he owned his own businesses for ten years, including a business consulting firm. Earlier, he held a variety of technical and management positions at Fortune 100 corporations, and was Assistant Dean of the Graduate School of Management at the University of Rochester.

Gary holds an MBA and BS Engineering degrees, as well as a Broker license. He is a member of the California Association of Business Brokers (CABB), and the International Business Brokers Association. Additionally, he is a Certified Business Broker (only about 10% of the business brokers in California have received this designation), and an Industry Specialist for Business Brokerage Press.

In 2012, Gary Ware and Debra Phairas established Medical Practices USA, providing practice brokerage services to the medical community throughout the United States. Medical Practices USA assists sellers of practices and buyers seeking practices through a full range of brokerage services. For more information, visit:

Mary Jean Sage, CMA-AC

Mary Jean Sage has extensive experience in the healthcare field that spans a period exceeding 20 years. During this period she has provided a wide range of management expertise to diverse groups of professionals in the healthcare industry. As founding principal and Senior Consultant of The Sage Associates, Mary Jean is a nationally recognized speaker, consultant, and educator.

As a healthcare management specialist, Mary Jean assists healthcare professionals address and resolve management and business development issues. Her unique blend of administrative and clinical skills has earned her an enviable reputation as an expert in healthcare business operations, and reimbursement management. She is recognized nationally for her expertise in coding, billing, healthcare compliance, and Medicare audit response.   

Ted Williams

Ted provides human resources consulting and training services which include: executive coaching, investigations, workplace diversity, wage and salary compensation program design, succession planning and affirmative action planning. He also designs and delivers on-site and web-casted human resources training workshops and seminars. The topics covered include: leadership, team-building, communication, supervision, conflict management, performance evaluation, discipline, termination, sexual harassment, diversity, cultural competency and managing a multi-generational workforce. He serves a national clientele in 18+ industries regarding employee relations, compliance, ethics, and employee handbooks/policy manuals design; he facilitates executive and board retreats. He is a keynote and session speaker for national, regional and local annual conventions and confabs.

Ted has over 20 years of workplace/workforce management consulting and training experience as an HR executive, consultant, litigation expert witness and trainer. Lloyd’s of London certified him as a management trainer. He has worked with clients in 18+ industries. He has designed developed and coordinated human resources policies, programs and systems for startup, expanding and mature companies throughout the U.S.

Ted holds a bachelor’s degree from Southern Illinois University and law degree from Golden Gate University School of Law – San Francisco. His current memberships include the Society for Human Resources Professionals, the Society for Human Resources Professionals. the Technology Association of Iowa and the American Society for Training and Development. He has been an adjunct professor in business, business law and management at Golden Gate University Business School and at William Penn University and Drake University in Des Moines, Iowa.

Michael Friedlander and Roberta Greenspan of Specialdocs Consultants, Inc.

Practice & Liability Consultants, LLC is pleased to announce a Strategic Alliance with Specialdocs Consultants, Inc. Specialdocs is a nationally recognized thought leader and premier consulting firm whose core business is transitioning medical practices to the concierge or personalized model. Meet principals, Roberta Greenspan and Michael Friedlander, whose firm has assisted in the medical transitions of more than 150 physicians in 29 states across the country.

Specialdocs Consultants, Inc. is a healthcare consulting firm dedicated to transitioning medical practices to personalized, custom-deisgned concierge medicine models and providing ongoing support for those practices already transitioned.

Specialdocs has over 11 years experience in creating unique practice models tailored for each individual physician or physician group. They manage personalized consulting services, financial/accounting services, marketing support and legal counsel.

Practice & Liability Consultants performs services integral to the transition process such as office site/space planning, proformas for bank loans, insurance credentialing, staff recruitment, benefits planning and personnel/office policies and procedures.

Practice & Liability Consultants, LLC and Specialdocs Consultants, Inc. believe their strategic alliance offers physicians the most integrated comprehensive medical practice transition expertise in California. 

Specialdocs Consultants, Inc. founder, Roberta Greenspan, is a seasoned healthcare executive and visionary with more than 30 years of professional healthcare experience in both the hospital and private practice setting. Throughout her career, Roberta has consistently developed and maintained a reputation for trust, respect and discretion when dealing with physicians and ancillary staff.

Michael Friedlander brings over four decades of business experience in financial planning, marketing and risk management areas  to Specialdocs Consultants, Inc. Michael began his career in the investment banking business, working on Wall Street and then as a member of the Chicago Board Options Exchange. After twenty years, Michael left the financial world and made a decisive career change. He established a successful marketing and sales promotion consulting company in Chicago, specializing in innovative marketing programs for a wide range of corporate clients.